by Tina Sullivan | Jul 26, 2025 | Marketing Strategy
Is all publicity good publicity? No. At least not in my opinion. It has hurt the personal brand of Andy Byron and Kristin Cabot in ways that will be difficult to recover from. But Astronomer looks like it will come out ahead on this one. I looked them up and have been...
by Tina Sullivan | Jan 23, 2025 | Marketing Strategy
Strategic Planning Many nonprofits are trying to survive and figure out how to deliver services. They are holding off on strategic planning. Perhaps now is the time though for an update. It is difficult to plan too far ahead, but it might be wise to put together a...
by Tina Sullivan | Dec 20, 2024 | Board management, Board Training, Fundraising, nonprofit consulting
I often hear executive directors complain that the board of directors just isn’t fundraising, and it is their responsibility. “Things would be fine if the board were doing their job and raising funds,” They say. “I need more board fundraising.” So what is...
by Tina Sullivan | Sep 7, 2024 | Marketing Strategy
Building a Bigger Tent for Effective Philanthropy By embracing a more-inclusive outreach approach, effective philanthropy advocates can attract more funders. SHARE COMMENT PRINT ORDER REPRINTS By Paul Connolly May. 26, 2015 Is the influence of strategic...
by Tina Sullivan | Aug 23, 2024 | Marketing Strategy
How Is your Corporate Fundraising Doing? Are you leaving money on the table? Have you really researched the right companies for your cause or event and determined the best strategy, right department, and person to go to with your corporate fundraising request? There...
by Tina Sullivan | May 24, 2024 | Marketing Strategy, Qualitative Research
I highly recommend SOARing not SWOTing. It is a much more positive approach to planning using Appreciative Inquiry and involving many stakeholders. It is a very donor based approach that gets buy in from the bottom up. For more information check out the “The Thin Book...
by Tina Sullivan | Nov 9, 2023 | nonprofit consulting
There are many reasons to conduct an organizational assessment. Here are five we like to advocate. When you are putting together a strategic plan Conducting an overall organizational assessment is a part of strategic planning. Reviewing internal strengths and...
by Tina Sullivan | Jun 15, 2023 | Strategic Planning Consulting
Recently I was interviewing high level executives for a client and the person starting talking about chambers of commerce within the region and he used the term “coopertition” to describe the ideal relationship between them. I loved the term and looked it...
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